The MOCO is one of 4 museums in Museumplein along with Rijksmuseum, Van Gogh and Stedeldijk Museums. Of these 4, we missed only the Rijks but didn’t skip on the Rembrandt Huis which was surprisingly entertaining and engaging. The interactive element of this museum visit wasn’t lost on us. But MOCO? It’s the tiniest of the 4 hardcore museums we visited but packed with the more popular mod art that includes collections of Banksy, Basquiat, Keith Haring, Warhol, Kaws, Icy & Sot, Yayoi Kusama and more. Well curated and very very entertaining, the MOCO won’t fail to engage a young crowd. Artworks on display bear statements on the artist and the philosophical messages, either perceived or articulated by the artists themselves. For sure, The MOCO has its own philosophy and that message rang throughout the tiny museum. Not imposing, neither conflicting, but quite tolerant and persuasive.
The younger generation seems to relate more with contemporary art and modern art. Perhaps because of the more relatable and provocative messages that their artworks convey. The pop culture is also very persuasive with rebellious advocacies and non-conformist and thought-inducing ideas. Banksy, Icy and Sot are geniuses more than vandals. Their street art have made them familiar with their local audiences across all ages and economic strata. And there’s that element of mystery and danger too as they ply their art under illegitimate circumstances and situations.
Viewing these artworks is like having a dialogue with these artists breaking out of some censorship and restrictions. Not quite the same as viewing the works of Renaissance masters. Both appeal to the senses, but in a different way. I’m rambling, but that’s my take on it. 😊
Take Kaws. This American ex-freelance artist used to do work for Disney as graphic illustrator and has successfully breached the gap between fine art and commerce. Imagine Mickey Mouse with X eyes. Familiarity with icons like the Mouse plus other brands made Brooklyn-based Kaws’ collectibles such a craze among art fans. A stroke of genius, really, where art crosses the line towards commerce.
Then there’s Basquiat. He and his powerful messages behind his art. Dead too soon such that the art world had to compete for the limited supply of his artworks. Potent expressions on the great divide between rich and poor, black and white, the powerful and the powerless. In his very short life, Basquiat’s not too subtle advocacies found such an effective expression in his art.
All told, MOCO is for everyone to enjoy. In fact, all 4 museums in Museumplein in Amsterdam deserves a visit, plus a separate trip to nearby Rembranthuis. In Amsterdam, that’s what you do!
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